Innovative
Mom DrinkBranding, Packaging & 3D Renders

The product’s target group is young and modern mothers. The product is a suitable alternative to folic acid pills made from natural resources, for which mothers are willing to pay extra. This drink is full of vitamins ideal for pregnancy and is fine-tuned based on real users' feedback. The product name MAMA+ symbolises a super-mother, who wants the best for her baby. The brand name motherBOOST evokes, that the company strives to help mothers and support their babies' health.

We created a 3D model of the bottle, which was used to visualise the product before printing the sticker, thus saving the designing time. Later, the 3D rendering was used as the main promotional element for print materials and web banners. Thanks to the cooperation with printers, we were able to discuss various options for materials, embossing, label textures and new printing technologies. On account of this, the detail of the displayed illustration, social media icons, product benefits and the name MAMA+ can be physically felt on the label.

In the final testing, we found out, that the target group prefers illustrations of mothers to fruits. The label contains all the legislatively necessary information - from ingredients, EAN barcode, the liquid volume, to the recycling icons. We highlighted all the vitamins contained in the drink, as well as the explanation of the added value.