in the power
Creative team with passion for design
Dental Institute is a modern dental clinic founded by Dr. Pitekova, who dedicated her whole life to medicine. Thanks to her extensive specialisation, she was able to establish a clinic, combining a complex dental care and an aesthetic medicine at a professional level.
Take a look at details of each step during the research, prototype and design phase.
RGB 39 40 89
HSL 239 39 25
It essentially replaces black. It is used mainly as a colour for texts and dark backgrounds.
RGB 102 204 204
HSL 180 50 60
Soft green and blue shades represent health, while pink represents beauty.
RGB 161 210 232
HSL 199 61 77
RGB 231 146 204
HSL 319 64 74
RGB 245 197 220
HSL 331 71 87
When analysing services and competition, we defined a unique selling proposition. Dental Institute's strength lies mainly in several comprehensive services under one roof, with above-standard technological equipment - compared to the competition. Access to modern machines and the latest treatment techniques attracts the potential client, who is looking for a high-end health care. Based on this uniqueness, we created the Dental Institute brand step by step.
The visual communication of a friendly atmosphere, which breaks the notion of negative dentistry stereotypes, was the priority. A visit to a dentist is often an unpleasant experience for many people. That's why we paid special attention to the right choice of colours, shapes and elements, that remove these unpleasant feelings. On the contrary, they evoke a sense of comfort, security and transparency.
In the dentistry segment, the tooth is a design cliché. The logo is based on the shape of a triangle, which symbolises solid foundations, and at the same time, represents three primary specialisations. As the logo does not have sharp edges, it creates a more friendly and welcoming impression.
"I am delighted with the detaility’s work. Our cooperation has been prompt from the very beginning, accompanied by professionalism and a swift approach to my requirements. Starting with the logo design, followed by the idea of a new, modern clinic, we came up together with the whole concept of Dental Institute Dr. Pitekova. I consider this cooperation to be very successful and I recommend the services of detaility to all demanding clients - just like me."